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Perry's Department Store: A Product Development Simulation, by Rose J. Regni, Karen M. Guthrie
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Perry's Department Store: A Product Development Simulation simulates the product development experience of a buyer or product developer at fictional department store Perry's, while exposing students to the principles, concepts, knowledge, and skills needed for success in a real-world setting. This project-based text covers the entire process of developing a new line of jeans, from defining the customer to conceptualizing the product line and selecting fabric/trims to completing a specpack. The accompanying CD-ROM provides resources and worksheets to complete the simulation.
Instructors, contact your Sales Representative for access to Instructor's Materials.
- Sales Rank: #1431589 in Books
- Brand: Brand: Fairchild Books
- Published on: 2006-03-01
- Released on: 2006-03-01
- Original language: English
- Number of items: 1
- Dimensions: 10.86" h x .52" w x 8.65" l, 1.14 pounds
- Binding: Spiral-bound
- 128 pages
- Used Book in Good Condition
About the Author
Karen M. Guthrie and Rose J. Regni teach at Virginia Commonwealth University
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