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This study guide and test preparation manual has been updated to provide the latest information in real estate finance, federal law and regulation, and appraisal license requirements.

• Explains all aspects of real estate law and finance, including contracts, deeds, appraisals, brokerage, leasing, mortgages, federal regulation of Fair Housing, Truth-in-Lending, and environmental matters
• Presents more than 1,600 practice questions similar to those found on licensing exams, including 9 model tests
• All questions answered and explained

The authors, who are experienced brokers and teachers, have included an extensive glossary of real estate terms that include practical examples.

• Sales Rank: #18278 in Books
• Published on: 2016-05-01
• Original language: English
• Number of items: 1
• Dimensions: 10.80" h x 1.10" w x 8.30" l, .0 pounds
• Binding: Paperback
• 672 pages

From the Inside Flap
Table of Contents:
Preface
PART 1: INTRODUCTION TO REAL ESTATE
1 How to Use This Book
2 Definitions of Real Estate Terms
3 Fundamentals of Real Estate Law


PART 2: REAL ESTATE BROKERAGE
4 Agency Law
5 State Real Estate License Law
PART 3: REAL ESTATE CONTRACTS
6 Introduction to Contracts
7 Description of Land
8 Contracts of Sale
9 Deeds
10 Leases and Property Management
11 Listings and Buyer Agency Agreements
12 Other Real Estate Contracts
PART 4: REAL ESTATE ANALYSIS


13 Mortgages and Finance
14 Appraisals
15 Appraising Income Property
16 Taxation and Assessment
17 Real Estate Investment


18 Real Estate Mathematics and Problem Solving
19 Closing Statements
PART 5: FEDERAL LAW AFFECTING REAL ESTATE


20 Fair Housing Law
21 Truth-in-Lending Law
22 Subdividing, Building and Development, Land Use Controls, Environmental Matters
PART 6: REAL ESTATE LICENSING EXAMINATIONS
23 Examination

Preparation
24 Model Examinations
Index

About the Author
JACK P. FRIEDMAN, CPA, PhD, MAI, is the principal of Jack P. Friedman Associates, LLC, a real estate economics consulting firm. He is the author of over twenty-five books, including Barron's Dictionary of Real Estate Terms and Real Estate Handbook, each in their fifth edition.

ROMAN L. WEIL, PhD, CMA, CPA, is V. Duane Rath Professor of Accounting at the Graduate School of Business of the University of Chicago. He has coedited four professional reference books for McGraw-Hill, Simon & Schuster, Prentice Hall, and John Wiley & Sons and has coauthored a dozen textbooks. He has published over eighty articles in academic and professional journals.

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• Sales Rank: #786226 in Books
• Published on: 2012-03-15
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .42" w x 5.25" l, .43 pounds
• Binding: Paperback
• 157 pages

About the Author
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In today's complex digital world, we must understand new media expressions and digital experiences not simply as more technologically advanced forms of "writing" that can be understood and analyzed as "texts" but as artifacts in their own right that require a unique skill set. Just as agents seeking to express themselves in alphabetic writing need to be literate, "egents" who seek to express themselves in digital media need to be--to use a term coined by cybertheorist Gregory Ulmer-- electrate. In Inter/vention, Jan Holmevik helps to invent electracy. He does so by tracing its path across the digital and rhetorical landscape--informatics, hacker heuretics, ethics, pedagogy, virtual space, and monumentality--and by introducing play as a new genre of electracy. Play, he argues, is the electrate ludic transversal. Holmevik contributes to the repertoire of electrate practices in order to understand and demonstrate how play invents electracy. Holmevik's argument straddles two divergences: in rhetoric, between how we study rhetoric as play and how we play rhetorically; and in game studies, between ludology and narratology. Games studies has forged ludology practice by distinguishing it from literate practice (and often allying itself with the scientific tradition). Holmevik is able to link ludology and rhetoric through electracy. Play can and does facilitate invention: play invented the field of ludology. Holmevik proposes a new heuretic in which play acts as a conductor for the invention of electracy. Play is a meta behavior that touches on every aspect of Ulmer's concept of electracy.

• Sales Rank: #2051981 in Books
• Brand: Brand: The MIT Press
• Published on: 2012-03-23
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .56" w x 6.00" l, .95 pounds
• Binding: Hardcover
• 232 pages

Features

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Review

" Inter/vention is a masterful exploration of the roots and contemporary condition of digital culture. Each of the central chapters offers a clear and convincing historical or experiential account of one aspect of our digital culture today. At the same time the book never loses sight of the larger implications of the digital revolution for the traditions and future of the humanities."--Jay David Bolter, Digital Media Program, Georgia Institute of Technology

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About the Author

Jan Rune Holmevik is Assistant Professor in the Department of English at Clemson University.

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Corwin Menevie and Nika Santivan are decorated veterans of the Imperial Enforcement Coalition, and are perfectly capable of solving cases the old-fashioned way. When they’re paired with Westley Tavera and Gavin Hale, the most powerful Reader/Ground team to emerge from the Psionics Academy, it could either be the best thing that’s ever happened to crime fighting, or the makings of a quadruple homicide.

During a routine investigation, West’s talent puts them on the trail of a brutal serial killer who traps his prey in a deadly mental playground. Then the killer starts baiting the team, laying psychic landmines at crime scenes and exposing IEC secrets. The strain of the case binds the agents closer together—so close that Nika and Gavin start sharing a room, and even the curmudgeonly Corwin finds himself as occupied with West as he is with the murders.

But as West’s visions of death grow more violent, the only way out for all of them may be straight through the mind of a monster. If they’re not careful, they may forget which side of the hunt they’re on.

• Sales Rank: #4678966 in Books
• Published on: 2015-01-26
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .88" w x 5.25" l, .88 pounds
• Binding: Paperback
• 350 pages

Review
"...thrillingly long and twisty and demands to be read in one straight sitting ...leaving the reader with a nice sense of satisfaction." -SFCrowsNest.org.uk

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4 of 4 people found the following review helpful.
I'm So Glad I Read This
By abrasrose
This is the kind of book that both restores your battered faith in intelligent, well-written romance and makes you realize how lucky you are when you find it. I bought this book because at RT15 I happened to start talking to the woman next to me about shared reading tastes and eventually she said that while we were on the subject, she wrote queer sci-fi romance. Reesa Herberth gave me her card and I thought what the hell? I found her table later and bought a book.

Peripheral People is about a four-person team of Imperial Empire inspectors and PsyAc field agents. The two sets of partners have just been assigned together. One team consists of two veteran inspectors (Corwin Menivie and Nika Santivan) and the second is psychic Reader Westley Tavera and his Ground, Gavin Hale (long time agents). The senior inspector, Corwin, has made no secret of his dislike of working with PsyAc agents so the paring of the two teams is tense. It doesn’t help that Agent Tavera is a stirrer and enjoys provoking the much more repressed Corwin. Corwin is from a very xenophobic planet and feels the same about the inside of his head: he wants everyone out. West is a psychic, too flamboyant, and works too differently from Corwin, which causes Corwin to tighten up even more.

The four pull a case that turns out to be an accidental death, but West reads another corpse inadvertently when he enters the morgue. That death starts the team on the investigation that eventually obsesses them all.

The plot is good, but to me this was a character driven novel. The dialogue was really (really) good, the motivations were real, and there were insights such as this one by Corwin: “He’d never believed in predestination, but he was willing to give some credence to the idea that everyone was sketched out a certain way, smudged by the hands they passed through, shaded by experience. Trust made someone into an artist, gave them permission to redraw, burnish, change the lines and the light.” The characters are multi-layered. The push-pull between all four plus Corwin's evolution is fascinating and beautifully done.

Corwin and West, initially drawn together by West’s inability to leave well enough alone, begin a tentative relationship. All the characters show affection. You see it between the partners and between Nika/Gavin and Corwin/West. It felt real and put me in the moment. So often romances are driven by overblown uber passion and completely lack affection. I hadn’t realized how much I missed it.

My last comment is about West. He reminded me of so many friends I’ve had over the years. The flamboyant hero is unusual in my experience and having him there brought me into the story even more. The closest to that type of hero I’ve come across is Tony from Emma Holly’s Hidden series.

I'm so glad I read this book.

1 of 1 people found the following review helpful.
Psychic Detectives in Space!
By Kelly
The cover copy could have said nothing more than 'psychic detectives in space' and I'd have still picked up Peripheral People by Reesa Herberth and Michelle Moore. By the end of the first chapter, I applauded my decision. In the Ylendrian Empire, two teams of detectives work together to solve crime. The physical evidence is collected by the Inspectors and the psychic evidence is examined by a Reader/Ground team. It's not a foolproof system. A case cannot be tried on psychic evidence alone but a Reader can help narrow down a profile and offer clues for location and motivation. The Ground is integral to this process as the psychic's anchor. The Investigators take care of the more traditional aspect of the case: the legwork.

The story begins with a routine investigation and a trip to the morgue. Senior Investigator Corwin Menivie and his partner, Nika Santivan, have a theory regarding the untimely death of a young woman. Reader/Ground team Westley Tavera and Gavin Hale are asked to determine if the physical evidence matches the psychic trail left behind by the deceased. At the morgue, Westley inadvertently reads a different body first and is quickly consumed by the victim's last terrible hours. Reading the body of the actual victim is comically restful after that and the pronouncement of accidental death is confirmed.

The more horrible death of the first body haunts West, however, and he puts in a request to investigate the case. The rest of the team isn't exactly thrilled by this. Gavin, because he worries for his partner's mental health and this case promises to be deeply tricky and sticky. Corwin, because he's not a fan of Psy Agents, for many reasons. Nika, because everyone else is being contrary. One thing they can agree on is this case will not get the attention it should, because the victim is one of those peripheral people. Homeless and most certainly missed by no one.

Another body matching the profile of the first - abuse, torture and death - makes it an official case. While Reading the second body, West falls into a psychic trap left by the killer and the team realises that not only are they looking for one sick and twisted individual, he knows they're on his trail and seems to be playing with them.

Following the killer is not simply a matter of investigation. Spliced in between engrossing chapters of police procedural is the story of four people learning to work together. Each brings a different strength to the team and each has definite weaknesses. Two of them are hiding secrets that could be detrimental to their performance as agents and investigators. These mysteries and their resolution are as enthralling as the case itself. When Nika and Gavin give in to the physical attraction between them, this only causes more problems for the two more irascible members of the team. West can hear his partner's sexual escapades on the psychic channel. Corwin appears just as disturbed. They indulge in a little itch scratching of their own, but it's clear Corwin is uncomfortable with intimacy.

Put four people in a closed environment, pump in some eau de sexual tension, add in some past indiscretions and a serial killer with an over-inflated ego, and tempers will more than fray. But when another member of the team proves they're not invulnerable to the psychic traps left for Westley, all four must pull together to solve the case. Despite personality clashes and differing procedural preferences, they need to have one another's backs or they'll lose more than a wanted killer.

I really enjoyed Peripheral People. The authors don't spend so much time world building you're left too numb to read the story. I always appreciate that. But there is enough detail thrown in along the way that readers new to the Empire won't be lost. There is a sense of scope and history to this world I found both interesting and grounding. The characters are the definite focus, though, even beyond the mystery. The case is fascinating and gruesome and West's trips through psychic hell are very well written. But I might not have enjoyed that aspect as much if I hadn't liked Westley as much. He's a wonderfully engaging character. Annoying in some aspects, conceited regarding his fantastic abilities and often too flippant, but genuinely good-hearted. Characters without flaws aren't that interesting, anyway. Putting him against the curmudgeonly Corwin was inspired. The two are like the proverbial chalk and cheese. Corwin, himself, is a fascinating character. I'd love more of his history. The story of his past is teased out in slow drips and it's integral to the plot. Nika and Gavin are the secondary characters here, but they often don't feel that way. They're as important a part of the team and story as Corwin and Westley.

The mystery/thriller aspect is also handled well. I did figure out whodunit before the end of the book, but there is enough complication toward the end that I did doubt my conclusion. The final showdown is thrillingly long and twisty and demands to be read in one straight sitting. Then, for those who like all their loose ends tied off, there is a final chapter that does just that, leaving the reader with a nice sense of satisfaction.

Peripheral People is the fourth book in the Ylendrian Empire series. It is a fully stand alone novel, however, requiring no prior knowledge of the world.

Written for SFCrowsnest.

1 of 1 people found the following review helpful.
2015 Rainbow Awards Honorable Mention
By Elisa
Peripheral People was an intelligent and absorbing thriller that kept my interest from start to finish. The plot moved along at a cracking pace and I loved the character development and romance between the two leads. The supporting characters were interesting and three dimensional. I will probably read more from this author.

"A perfectly created world. I'd not read any of this series, but soon understood what was going on.
The main characters were shown clearly and had distinct, individual personalities. The world-building was excellent, and I had no trouble believing West and Corwin could travel psychically into others' minds.
The book wasn't quite perfect - one or two occasions it seemed to get bogged down a little with interpersonal relations rather than getting to the heart of the plot and solving the mystery, but overall it's one of the best I've read in this category."

I read this book and re-read it. This held my interest from the start for the interesting characters, and their past, plus the tension between the main guys.

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Since the 1990s, government at all levels is under increasing pressure to do more with less. However, despite the U.S. government spending about 15 to 20 percent of its GDP on contracts for goods and services, there is a paucity of reference books for public procurement officials and very few textbooks for courses on the subject.

Filling this void, the International Handbook of Public Procurement provides the knowledge necessary to understand how procurement works and how to improve the cost-effectiveness of procurement systems. Taking a multidisciplinary approach, the book focuses on the managerial, economic, political, and legal aspects of this topic. It begins with a conceptual framework and highlights various reforms occurring in certain countries. By examining these improvements, readers are able to apply this knowledge to their own strategies.

The next section presents selected cases that illustrate the public procurement process, examining systems in various nations including Germany, China, South Africa, Cambodia, Uganda, and Estonia. The book also discusses the rise of electronic procurement systems (E-procurement) and reviews the benefits of these efficient systems. Other topics presented in this comprehensive volume include practical discussions on contract negotiations, bidding, price strategies and cost analysis, and an insightful chapter on the market’s response to contract award announcements.

A virtual encyclopedia from numerous international experts, this book was assembled by Khi V. Thai, Professor at Florida Atlantic University and Editor of the Journal of Public Procurement. Dr. Thai has provided technical assistance in the area of public procurement to governments across the world. Empowering those on all sides of the issue, this volume dispenses advice valuable to �government officials and contractors, as well as providing a comprehensive text for public administration students.

• Sales Rank: #3406562 in Books
• Brand: Brand: Auerbach Publications
• Published on: 2008-08-28
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.70" w x 7.20" l, 3.45 pounds
• Binding: Hardcover
• 840 pages

Features

• Used Book in Good Condition

About the Author
Florida Atlantic University, Boca Raton, USA Louisiana State University, Baton Rouge, USA

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[L395.Ebook] Download PDF Trans-Siberian Orchestra Guitar Anthology (Guitar Recorded Versions), by Trans-Siberian Orchestra

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(Guitar Recorded Versions). You've seen their spectacular theatrical stage productions and heard their platinum-selling albums, now learn the precision guitar licks and thunderous riffs from 13 of TSO's most memorable masterpieces. Written in standard notation and tab, behold the power and magic of the rock opera, where prog rock meets classical music. Includes: Beethoven * Christmas Canon Rock * Christmas Eve/Sarajevo 12/24 * Dreams of Fireflies * First Snow * A Mad Russian's Christmas * The Mountain * Mozart and Madness * Old City Bar * Requiem (The Fifth) * Siberian Sleigh Ride * Toccata-Carpimus Noctem * Wizards in Winter.

• Sales Rank: #1268656 in Books
• Published on: 2015-10-01
• Original language: English
• Number of items: 1
• Dimensions: 12.00" h x .32" w x 9.00" l, .90 pounds
• Binding: Paperback
• 120 pages

Most helpful customer reviews

0 of 0 people found the following review helpful.
MUST HAVE for Guitar fans of TRANS SIBERIAN ORCHESTRA!!!
By Amazon Customer
Finally! A real TSO guitar tab book!!!!! I have been a fan for over 15 years now and have seen TSO live 9 times. This guitar tab book is amazing! It features all of TSO's hits and then some! It spans most of TSO's albums up until Night Castle. Christmas Canon Rock, Christmas Eve Sarajevo, Requiem the Fifth, Wizards in Winter, A Mad Russians Christmas, First Snow, The Mountain and more! Features multiple tracks tabbed out for each song such as rhythms, solos, fills. I have played through the book and it seems dead accurate. Playing along with the cd is so much fun! Heads up TSO fans, Hal Leonard is also publishing a TSO book for their Guitar Play Along series. Not sure on the date of release yet but you can search for it on Amazon through the sort by Publication feature. That one will include a cd to play along with on selected TSO tracks. Anyway this book is a must have for any TSO fan who who is a guitarists and wants to learn some of their best songs.

0 of 0 people found the following review helpful.
Almost perfect
By P. Szostek
The only improvement would be if this was spiral bound so it would lie open.

0 of 0 people found the following review helpful.
Finally!!!
By NS
This is a must-have for any TSO fan! With so many horribly wrong tabs on the internet, it's nice to finally have accurate tabs. Awesome song selection including Savatage's version of "Mozart and Madness."

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In this #1 New York Times bestseller, Neil Gaiman returns to the territory of his masterpiece, American Gods (soon to be a Starz Original Series), to once again probe the dark recesses of the soul.

God is dead. Meet the kids.

Fat Charlie Nancy’s normal life ended the moment his father dropped dead on a Florida karaoke stage. Charlie didn’t know his dad was a god. And he never knew he had a brother. Now brother Spider is on his doorstep—about to make Fat Charlie’s life more interesting . . . and a lot more dangerous.

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“Awesomely inventive.… When you take the free-fall plunge into a Neil Gaiman book, anything can happen and anything invariably does.”

—Entertainment Weekly

“Delightful, funny and affecting.... A tall tale to end all tall tales.”

—Washington Post Book World

• Sales Rank: #7164 in Books
• Published on: 2016-10-25
• Released on: 2016-10-25
• Original language: English
• Number of items: 1
• Dimensions: 7.50" h x 1.01" w x 4.19" l, .0 pounds
• Binding: Mass Market Paperback
• 448 pages

From Publishers Weekly
Starred Review. If readers found the Sandman series creator's last novel, American Gods, hard to classify, they will be equally nonplussed—and equally entertained—by this brilliant mingling of the mundane and the fantastic. "Fat Charlie" Nancy leads a life of comfortable workaholism in London, with a stressful agenting job he doesn't much like, and a pleasant fiancée, Rosie. When Charlie learns of the death of his estranged father in Florida, he attends the funeral and learns two facts that turn his well-ordered existence upside-down: that his father was a human form of Anansi, the African trickster god, and that he has a brother, Spider, who has inherited some of their father's godlike abilities. Spider comes to visit Charlie and gets him fired from his job, steals his fiancée, and is instrumental in having him arrested for embezzlement and suspected of murder. When Charlie resorts to magic to get rid of Spider, who's selfish and unthinking rather than evil, things begin to go very badly for just about everyone. Other characters—including Charlie's malevolent boss, Grahame Coats ("an albino ferret in an expensive suit"), witches, police and some of the folk from American Gods—are expertly woven into Gaiman's rich myth, which plays off the African folk tales in which Anansi stars. But it's Gaiman's focus on Charlie and Charlie's attempts to return to normalcy that make the story so winning—along with gleeful, hurtling prose.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From School Library Journal
Adult/High School–Charles Fat Charlie Nancy leads a normal, boring existence in London. However, when he calls the U.S. to invite his estranged father to his wedding, he learns that the man just died. After jetting off to Florida for the funeral, Charlie not only discovers a brother he didn't know he had, but also learns that his father was the West African trickster god, Anansi. Charlie's brother, who possesses his own magical powers, later visits him at home and spins Charlie's life out of control, getting him fired, sleeping with his fiancée, and even getting him arrested for a white-collar crime. Charlie fights back with assistance from other gods, and that's when the real trouble begins. They lead the brothers into adventures that are at times scary or downright hysterical. At first Charlie is overwhelmed by this new world, but he is Anansi's son and shows just as much flair for trickery as his brother. With its quirky, inventive fantasy, this is a real treat for Gaiman's fans. Here, he writes with a fuller sense of character. Focusing on a smaller cast gives him the room to breathe life into these figures. Anansi is also a story about fathers, sons, and brothers and how difficult it can be to get along even when they are so similar. Darkly funny and heartwarming to the end, this book is an addictive read not easily forgotten.–Matthew L. Moffett, Northern Virginia Community College, Annandale
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

From Bookmarks Magazine
In the bestselling American Gods (2001), the gods of old European, African, and other mythologies retired as ordinary, if eccentric, people. One of these gods, Charlie’s father, appears in the follow-up novel, Anansi Boys. Gaiman, best known for his 1990s Sandman comic book series, describes his new work as "a magical-horror-thriller-ghost-romantic-comedy-family-epic," and critics agree that it’s all that and more. Some noted the conventional nature of the comedy-drama part, with a fast-paced plot driving a narrative about good and evil. And as fantasy, Anansi Boys "is certainly quite inventive, if not revolutionary" (San Antonio Express-News). Overall, Gaiman’s novel is witty, giddy, and exhilarating—if not quite as satisfying as some of his previous work.

Copyright © 2004 Phillips & Nelson Media, Inc.

Most helpful customer reviews

69 of 70 people found the following review helpful.
It's Neil Gaiman. That's all you need to know. Read it.
By Nikki
Such an absolutely delightful tale this was. I fell in love with American Gods long after most of the book world had been telling me for years 'YOU HAVE TO READ THIS BOOK.' And they were right, of course. I should listen more. When I found out Anansi Boys was along a similar vein, I was so excited! Because for me, it's very difficult to find books that are exactly like this, with characters so flawed and complex, who screw up a lot, but are also brave and find themselves through the course of a magical fairy tale. That is exactly my very favorite kind of book, and I never knew it was until I discovered this author. This one is much less dense than American Gods, but not in a bad way. Less characters and intertwining plots, but I found that to be an advantage, as I very much liked who lived among these pages. I think that's really the core of what I like so much; so much life is given to everyone and everything. An entire world is unwrapped for you to explore, some of it dark and violent (he always has that) but also beautiful and always highlighting the resilience of the human spirit. And that is such a nice thing to celebrate.

Sometimes I will go a long time without reading something like this, and I'll read several sub-par books in a row, and then I'll remember that there is magic in the book world and I run to it.

Sometimes you just don't know how much you need to read Neil Gaiman until you read Neil Gaiman. You probably need to, and this is an excellent choice.

23 of 24 people found the following review helpful.
Suspend your need for normal
By paul ledford
The Anansi Boys is like a modern day trip in and out of Never Land. Just when you believe you know where you're going the story changes shape. Give it a shot .

13 of 13 people found the following review helpful.
which gives this book the depth you expect from a good story. Overall it is a great read if ...
By CLC
Akin to American Gods, Anansi Boys is another surreal tale of ordinary people faced with oddly extraordinary circumstances. Neil Gaiman develops the tension in this book in much the same way with American Gods, creating a dream-like environment for his characters in which the normal is just slightly off and the abnormal is surreal, bordering on disturbing. The protagonist and those supporting him are likable enough to root for them and the antagonists sufficiently villainous to despise but the collection of people do not fall into clear cut black-and-white camps, which gives this book the depth you expect from a good story. Overall it is a great read if you like surreal, dark fantasy. I only shorted it one star because American Gods was better and this story could reached that same level.

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• Published on: 1605
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This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decision-maker with better information.

Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate real-world cases based on the actual implementation of experimental design methods.

• Sales Rank: #431069 in Books
• Brand: Brand: Stanford Business Books
• Published on: 2007-05-01
• Original language: English
• Number of items: 1
• Dimensions: 10.00" h x 1.00" w x 7.00" l, 1.59 pounds
• Binding: Hardcover
• 312 pages

Features

• Used Book in Good Condition

Review
"This is the first book which is particularly devoted to applications of experimental design in marketing, service operations and general business problems. he authors give an easy to read non-technical treatment of full and fractional factorial designs supplemented by 13 cases."—Austrian Journal of Statistics

"Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent."—Bovas Abraham, University of Waterloo

"The authors present a wealth of interesting examples, many of which come from marketing, to minimize mathematical formalism and to help students learn how experimental design methods work and why they are so potentially useful. At last we have an accessible and relevant resource to learn about these powerful ideas."—Bert Gunter, Principal Biostatistician, Genentech

"Ledolter and Swersey bring the powerful methodology of statistically designed experiments to the market researcher and service systems analyst. They provide a wealth of detailed real world examples, share many practical insights, and provide just the right amount of theory so that the methods can be understood and used properly. This is an empowering book." —Peter Kolesar, Professor Emeritus, Columbia Business School

"The authors are to be commended for their presentation of an eminently readable text that broadly—yet thoroughly—exposes marketers to statistical experimentation. The marketing practitioner will find case studies that amply demonstrate the benefits of the experimental approach. The marketing researcher will find assured guidance on how to design, execute, and analyze experiments of some complexity. This unique combination makes it a timely, important, and highly recommended text." —Martin Koschat, International Institute for Management Development
"The exposition is crisp and the basic concepts of experimental design are made readily accessible through uncommonly clear explanations. The strong emphasis on the efficiency of factorial experimentation over changing one factor at a time provides the reader with clear understanding of the benefits of the former approach." —American Statistician
"The authors are to be commended for writing a book that specifically targets the use of Design of Experiments (DOE) in non-manufacturing environment...This book fills an important void in the DOE because it targets an application area of DOE where very little has been previously published." —Journal of Quality Technology

From the Inside Flap
This book is about the power of statistical experiments. In the past, books on experimental design focused almost entirely on manufacturing problems. In contrast, although this book is relevant to manufacturing and includes useful examples in that area, its emphasis is on applications to marketing and service operations. The authors provide a fresh and practical treatment of the key topics in designing and analyzing experiments. Testing in the business world is commonplace, and the usual approach is to change one factor at a time while holding other factors constant. This approach may seem logical and appealing, but, as the authors explain, it is highly inefficient, and may lead to wrong conclusions. The better method, the authors propose, is to test all factors simultaneously. Doing so not only reduces the costs of experimenting but also provides the decision-maker with better information.
Throughout the book, the authors illustrate concepts with practical examples. In addition, the book includes a set of 13 separate real-world cases based on the actual implementation of experimental design methods.

From the Back Cover
“Ledolter and Swersey succeed in conveying their passion for experimental design and sharing the power and practical value of these methods. The real-world examples used in the book are excellent.”—Bovas Abraham, University of Waterloo
“The authors present a wealth of interesting examples, many of which come from marketing, to minimize mathematical formalism and to help students learn how experimental design methods work and why they are so potentially useful. At last we have an accessible and relevant resource to learn about these powerful ideas.”—Bert Gunter, Principal Biostatistician, Genentech

Most helpful customer reviews

1 of 1 people found the following review helpful.
Incredible resource
By K. Ostergaard
I used to think about testing in terms of just an A/B split test. The most adventurous I got was testing two variables two ways simultaneously. After reading this book I can see how to conduct simultaneous tests of a dozen or so variables. This is truly eye-opening experimental design material. And the marketing subject matter is all the more relevant for those web marketers among us.

The book is straight forward and focused with a series of incrementally more advanced methods so you can match the appropriate method to the situation you want to test. So whether you want to do a full factorial analysis or a fractional factorial experiment, after reading this material you'll know the strengths and weaknesses of each as well as the right situation to employ them. I have not seen this material anywhere else.

The book is advanced stuff, but entirely approachable. This does not mention AdWords or Google Web Site Optimizer, but the methods are entirely consistent with applications in those fields.

I would recommend this book to anyone who wants to extract more value from testing. There is a better way to test and the methods are right here.

2 of 2 people found the following review helpful.
One of a kind resource
By D. Kelly
Efficient experimental design techniques are known and applied in many fields, but marketing has lagged behind. A/B, Champion/Challenger, one-factor-at-a-time tests are much more prevalent in marketing than carefully planned tests that take advantage of the efficiencies inherent in factorial treatment structure. This book is a solid (and very readable) reference that should go a long way to changing that. If you know there's a better way to do your marketing tests, but can't get your head around the manufacturing, agricultural, or psychology examples in every other design text out there, then this is the book for you. If you don't know there's a better way to plan your marketing tests, read this before you competition does!

0 of 0 people found the following review helpful.
Excellent book for business executives and leaders
By Lee Alan Hord
Excellent book! Thank you for the relevant business case studies.

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